Wednesday, July 7th, 2010

 Time: 9:30 AM
Venue: IT Lab
Workshop

Speaker: Mr. Sumit Roy 

Sumit Roy is the founder director of Univbrands. He learned how to build brands the hard way- 14 years with Ogilvy & Mather and 4 years with Lintas- before deciding to start Univads which later evolved into Univbrands. As Resource Planning Manager, Sumit looked after all the training programs, co-ordinated the strategy review boards on all lintas handled brands and looked after Lintas’ corporate planning, especially growth in areas beyond conventional advertising in India. He was invited to New York to judge EFFIES and was the Chairperson of the first India Advertising Festival in Mumbai.

Sumit Roy
This morning we had a session by Mr. Sumit Roy. It was a very interesting and interactive session. We enjoyed this workshop.�
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Firstly, he gave each and every one of us a playing card. Then teams were made according to those cards. In this way four teams were made Hearts, Spades, Clubs and Diamonds. Now, we had to work as a team and answer certain questions asked by him within the given time limit. And each team secured some marks for it. 

Some of the questions are as follows

  1. How does one cook an omelette?
  2. What is http? How is https different from it?
  3. Who or what is Tim Berners Lee?
  4. List three things that the internet can’t give us information about?

So this session taught us team work and finishing work within time limit. We had fun. He also showed us some ways of utilising the Cyber world. These questions were a medium to know from how many sources, we can get particular information. He also told us “Be curious because if we are not, then we do not know ourselves”.

FEEDBACK:
We liked the workshop a lot. It was really interesting. We had fun knowing cyber world. We got many things to learn from this session like team work etc. We would definitely like to attend more Univbrand’s workshop.